Custom boxes have become a vital part of the sales process, and for good reason. Brands prefer custom packaging over traditional ones for its versatility, affordability, and protection.
Printed Chinese takeout boxes are no exception and offer the same perks as other custom boxes, if not more. These boxes can be customized as per the brand’s wishes, but how do you make a practical and memorable box? This article will detail tips and tricks that help brands design the best possible custom Chinese takeout boxes.
Design Tips for Chinese Take Out Packaging
Custom boxes have the benefit of being customizable and can be tailored to store any item. Brands can modify the shape and size of the box, as well as the outer print and design. Custom inserts can be added to these boxes to either improve the presentation or act as padding to protect fragile items. Chinese takeout boxes are no different in this regard; they can be customized as brands desire. With that in mind, the following are some useful tips for brands that will help them design incredible custom take out packaging:
1- Know Your Target Audience
Brands design these boxes to attract customers, so it makes sense that they would create a box based on their preferences. Conduct surveys to deduce what the target audience wants, likes, and dislikes. Design the box as per the information from the survey. It will help brands make a takeout box that appeals to their customers.
2- Experiment with Different Colors and Fonts
Brands need to experiment with different fonts and color schemes. They play a vital role in how the box looks and feels. Colors evoke emotions, and it is crucial to find the right one that best represents the brand. It should align with the brand identity and make it more recognizable. The font is just as important to the overall design. Don’t choose a fancy font just because it looks good; it must be readable. Both of these elements combined, ensure visual balance in the overall design of the custom takeout packaging.
3- Use Sustainable and Quality Material
The quality of the material used to make the box is one of the most important factors in how the brand is perceived. Use a low-quality material, and the takeout box won’t be able to hold its shape and will break under the weight of the food item. Using quality material ensures the box doesn’t absorb the oil or moisture from the food item and maintains its structural integrity. A take out box made with good materials ensures the food remains fresh for as long as possible.
Sustainability is another factor that brands must keep in mind when designing the takeout box. The world has felt the impact of unsustainable production in the form of global warming. People are aware of it, which has led to a shift in buyer habits. Most buyers these days tend to buy products that are sustainable. Brands must use recycled or biodegradable materials to ensure that they help the earth while making a profit. Brands can even proudly display it by printing it on the box to let the buyer know that they care. In short, use sustainable and high-quality materials when designing the custom Chinese takeout container.
4- Blend the Logo
The brand logo is the most important part of the design. It lets the buyer know they bought their food from a recognizable brand. Blend the logo with the color scheme and font in a way that is prominent but doesn’t overshadow the overall design.
Blending the brand logo with the box’s design has the added benefit of free marketing. It is a take out box used for delivering food or the buyer itself picking up their food from the restaurant. Wherever the box goes, people will notice the brand logo. This means more people become aware of the brand and are likely to order food from it. This is free marketing that brands can avail of by just incorporating their logo into the design of the custom Chinese takeout packaging.
5- Keep It Simple
Simplicity is the key to a good design; do not overdo the design. Avoid clutter and keep it simple to let the branding elements speak. The use of text must be minimal, and the font should be bold enough that it doesn’t overshadow the entire design. Custom printed Chinese take out boxes with simple yet unique designs have a better chance of being recognizable and promoting the brand.
6- Iterate the Design
Iteration is part of the design process; there is always something that can be added or improved in the design. Once the first draft of the design is ready, take feedback on it. Conduct surveys to understand what buyers think of the design and make changes as per the feedback. Brands continuously iterate on the design to improve it. In short, brands aren’t done with the design process, and they must keep iterating.
7- Embellish the Box with Decorative Elements
A unique design is enough to make it attractive, but brands can take it a step further and add decorative elements. Small trinkets like ribbons or bows can elevate the overall design and presentation of the take out box. These additions also lend a premium feel to the box, improving the chances of a repeat purchase.
Conclusion
Personalized Chinese takeout boxes are one way for brands to get noticed and market themselves. But for that to happen, the design of the box must be consistent and simple enough that it doesn’t overwhelm the buyer. These design tips ensure that brands come up with something simple yet unique and attractive. Adhering to these suggestions can help brands avail of free marketing and boost their profits.
Packaging Mania offers affordable custom boxes that can be tailored to accommodate any product or brand’s needs. Visit our website and get a quote for your ideal Chinese takeout box.
By Chris Bates
