Skin creams and ointments are frequently used by people of all ages, genders, and races. Such products have always been famous, but the post-COVID era saw a huge surge in their demand. This led to an increase in the number of brands in the cream industry. All these dynamics made the business tough, prompting brands to come up with different ways to get noticed. One way brands can increase the visual appeal of their creams is by using
Personalized cream boxes.
These boxes come in different shapes, sizes, and materials. They may look trivial in shaping a brand’s future, but they play a key role in building brand image and developing a loyal customer base. This post explains different ways in which custom cream boxes help boost sales.
Benefits of Custom Cream Boxes That Help Grow Sales
These Boxes Build a Connection with Buyers
Most cream buyers are looking for a solution to a certain problem. Some need to reduce skin dryness, some need sun-blocking and some want acne or allergy treatment. Shoppers are more likely to inspect boxes that clearly address their needs. Moreover, these boxes are also necessary for online buyers, where brands have a maximum of 1-2 seconds to earn a click from the users.
According to research, shoppers are 70% more likely to notice a product on the shelf that clearly indicates the problem it can deal with. Brands can use this information while creating cream boxes design to gain a competitive edge.
Help Create a Brand Identity
There are thousands of brands selling creams on the market. To successfully retain customers, brands need to focus on crafting a unique identity. This identity can help them build a loyal customer base. Big businesses allocate huge budgets for this, and bespoke cream boxes are a part of this budget.
They Educate Buyers
Another benefit of custom cream boxes is that they help educate buyers about the product, its features, and the results it brings. The box must also mention any possible side effects of the cream, the type of skin it is suitable for, and how many times it must be used in a day.
The space on the box can also be used to tell buyers how your brand sources ingredients, processes and stores them, and makes the cream. Moreover, you can also tell shoppers about your brand’s social efforts, if any. All this information can take up too much space on the box. Instead, you can print a QR code that takes buyers to your social media page, website, or YouTube channel. Many brands also use augmented reality (AR) codes to provide a 3D experience.
Engage Buyers with Innovative Features
Apart from the two innovative QR and AR features listed above, brands can have special box designs to engage customers. An interesting idea in this realm is a window cut that is often used. A cut out on custom cream boxes allows shoppers to inspect the actual product. While they can’t open it before buying, research has shown that window cuts and transparent sections in the box help mold the purchase decision in the brand’s favor.
These Boxes Provide Ample Protection
The cream inside the box is highly sensitive to external heat and moisture. Cream boxes made from solid materials can resist external elements and keep the product safe and usable during its shelf life. This translates to fewer user complaints and can save brands from negative marketing. Moreover, sturdy boxes also reduce breakage chances at display points and during transit.
Create a Sustainable and Eco-Friendly Impression
Modern-day buyers prefer buying from brands that are green and sustainable. Moreover, testing cosmetics on animals is a big no-no for Millennials and Generation Z buyers. While brands must never test on animals, using green packaging can help capture the interest of these segments. A small mention on the box that it is recyclable goes a long way in winning customer trust.
The Cost Factor
Many brands argue that using high-quality custom cream boxes increases the cost. This isn’t true. These boxes come with so many advantages that a slight hike in the overall packaging cost is ignorable. Businesses that plan to stay long-term in the market focus on ROI before investing and don’t make decisions based on timely benefits.
Tips to Design Custom Cream Boxes
Target Market Research
Knowing the details about your market segment and buyers’ preferences is vital before coming up with a box design. This information is also crucial for other business processes, so it is better not to compromise on it. For example, knowing the age, gender, race, and preferences of a buyer can help you design boxes that create an instant connection with the shoppers.
A Good Design
Cosmetic cream buyers are not motivated by flashy designs. Most are happy with minimalistic designs and sober outlooks. Unlike lipstick boxes, there is no need to get playful and attractive here. An elegant design with decent graphics, fonts, artwork, and colors will do the trick.
The Marketing Element
Custom cream boxes must contain a brand’s name, logo, and tagline to put it in the buyers’ minds. It facilitates repeated buying, and if the product quality is good, shoppers will also try your other offerings.
Select The Right Material and Finishing Options
Cream boxes can be made from different materials like cardboard, corrugated, or Kraft stock. Each type has its pros and cons, but cardstock and Kraft are best for cream boxes. Another important thing to consider while designing custom cream boxes is the finishing you select. A blend of different techniques like embossing or debossing, UV spotting, matte, gloss, gold, or silver foiling can help create boxes with a high visual appeal.
The Wrap-Up
If you are still skeptical about investing in custom cream boxes, you might never will. It's high time that you revamp your brand’s packaging game and get in line with the leading brands. A carefully designed cream box after target market analysis can do wonders and make you successful in a short time.
CPP Boxes can help you get all of these benefits by providing high-quality
custom printed boxes wholesale for creams. We have powered countless cosmetic brands on their way to success and would love to do the same for you. CPP Boxes offers free shipping, free design support, and a short turnaround for quick processing. Contact us now and get all your packaging needs sorted out.
By Chris Bates
