Kid-friendly floats and other beach toys are a specialty at Hoy's.

Hoy’s 5&10 has everything under the sun, and new items arrive daily.

It is not your typical 5&10 store, but it does have items you remember from years ago, plus all of the latest toys and beach apparel.

Hoy’s 5&10 has always been the fun place to shop at the Jersey Shore for everything you need for the beach and so much more.

Hoy’s has four locations, including Avalon, Stone Harbor and two stores in Ocean City. Each store is customized to its clientele, which means Hoy’s offers Stone Harbor souvenirs in Stone Harbor and Ocean City souvenirs in Ocean City.

The stores also offer everything you need to stock up on when you’re in town on vacation. From everything for the beach, including sand toys, boogie boards, umbrellas, beach chairs, towels and suntan lotions, to kitchen supplies, household art and beach-themed items and holiday-themed decorations. The store is also a draw for kids and teens, with toys, jewelry and clothes with them in mind – at Hoy’s signature low prices.

Hoy’s features a big selection of boogie boards.

There is always new merchandise arriving daily, which makes it the “fun place to shop” because you never know what you will find. Hoy’s makes it a point to stock up on all the latest toys and always has the traditional favorites in-stock.

“We like to keep our beach supplies and apparel stocked up for the season so that people can easily find what they need in every size” owner David Hoy said.

Hoy’s also has a large selection of footwear and hats – something for everyone.

Hoy’s 5&10 stores are located at 34th Street and West Avenue in Ocean City, at 732 Asbury Avenue in Ocean City, at 219 96th Street in Stone Harbor and at 2800 Dune Drive in Avalon.

All stores are open daily and you can visit Hoy’s online at or on Facebook and Instagram.

Hoy’s really does have everything under the sun!