In the development of mobile banking applications, prioritizing user experience is essential. Adhering to Human Interface Guidelines (HIGs) provided by platform vendors such as Apple and Google is an effective approach to designing engaging and user-friendly apps. By following these guidelines, developers can create visually appealing and intuitive interfaces that deliver seamless and highly functional user experiences. This article examines the importance of HIGs and their contribution to enhancing mobile banking applications to differentiate themselves in a competitive market.
The field of mobile banking app development is continually evolving, with new advancements and growth occurring daily. From just a few thousand apps in 2008, the number of apps available in the United States has now exceeded 1.9 million and continues to increase. Globally, the scale of app deployment is even more impressive. However, a concerning trend persists: the average lifespan of a mobile application is approximately 30 days. Upon analysis, it appears that quality issues particularly those stemming from the work of freelance developers rushing to release products without comprehensive testing are significant contributing factors to this rapid turnover.
A closer inspection reveals that the heart of the issue lies in the application's overall design. Oftentimes, hasty and impromptu attempts to ideate the core functionality result in subpar designs. This is precisely where the Human Interface Guidelines (HIG) come to the rescue. These invaluable guidelines are crafted to assist developers in creating user-friendly, intuitive, and simplistic designs tailored for end-users. They are platform-specific, catering to systems like iOS and Android, and also contribute to standardizing the design across a specific platform.
While designers and developers should ideally embrace these HIG principles in their app development endeavors, there's an additional benefit - testers should also be encouraged to leverage these guidelines during their quality evaluation process. By aligning app testing scenarios with the recommendations in the HIG documents, testers can identify implemented features and propose proactive suggestions for those that are yet to be implemented. This comprehensive approach enables them to detect reactive defects and offer insightful recommendations. Thanks to the inherent user-centric nature of the HIG, testers find it intuitive to comprehend and design their test scenarios accordingly.
Adopting such guidelines will undoubtedly elevate the quality and longevity of mobile banking applications, bringing maturity and coherence to the chaotic app development and testing landscape. Given the vast number of developers and applications on a global scale, the usage of these human interface guidelines can bring more relevance to our testing efforts, adding substantial value to the banking mobile app development discipline.
In addition to improving the quality and longevity of mobile banking applications, embracing Human Interface Guidelines (HIGs) can also significantly impact user satisfaction and brand loyalty. When users interact with a mobile banking app that adheres to HIGs, they experience a sense of familiarity and consistency, as the app's design aligns with their platform's standard conventions. This familiarity fosters a positive user experience, making users more likely to engage with the app regularly and recommend it to others.
One crucial aspect emphasized by HIGs is accessibility. These guidelines promote inclusive design practices, ensuring that mobile bank apps are usable by individuals with disabilities or impairments. By incorporating accessibility features into their apps, developers can reach a broader audience and demonstrate their commitment to creating products that cater to all users.
Moreover, HIGs facilitate faster and more efficient development processes. Since these guidelines offer well-documented design patterns and best practices, developers don't have to reinvent the wheel for each new project. They can utilize existing templates and guidelines, saving time and effort and allowing them to focus on the app's unique features and functionality.
Notably, adhering to HIGs also streamlines the app submission and approval process on app stores. Both Apple's App Store and Google Play Store review submissions for compliance with their respective platform's guidelines. Apps that adhere to these guidelines are more likely to pass the review process swiftly, reducing the time between development completion and the app's availability to users.
Furthermore, embracing HIGs can have positive implications for app store optimization (ASO). App stores consider factors such as user engagement, retention rates, and app ratings in their ranking algorithms. User-centric design resulting from HIG adherence leads to enhanced user satisfaction, which in turn can lead to better reviews and ratings. Consequently, this can boost the app's visibility in search results and increase its chances of being discovered by potential users.
It is also worth noting that while HIGs offer valuable guidance, developers should not construe them as rigid rules. Creativity and innovation are still essential in app development, and HIGs should be viewed as a foundation upon which developers can build unique and compelling user experiences.
