The SEO Debate: Is Search Engine Optimization Dead?
Every year, someone says, “SEO is dead.”
Every year, we prove them wrong.
I’ve worked in the casino SEO space for nearly a decade. I’ve helped brands rank, increase traffic, and boost player conversions, generating millions in revenue.
One of my clients? Sold for $40M after we scaled their organic traffic.
Why Backlinks Still Matter in Casino SEO
AI-generated search results rely on high-authority sources.
Tested it myself:
Searched “Best Online Casinos 2025” in ChatGPT, got Forbes, Casino.org, and The Guardian.
Checked Google’s top results, got the same sites.
The takeaway? High-authority backlinks = SEO success.
How We Ranked a Casino Site in 60 Days
We launched an SEO campaign to rank a crypto casino for “Best Bitcoin Casinos.”
Here’s our exact strategy:
Step 1: Optimize Site Structure
- Placed “Best Bitcoin Casinos” on the homepage.
- Made key pages crawlable & indexable.
Step 2: Blog Content Strategy
- Used Ahrefs to find long-tail casino-related keywords.
- Created blogs like:
- Is Crypto Gambling Legal in 2025?
- Best Bitcoin Casinos With No KYC
- Interlinked these to the homepage with exact match anchors.
Step 3: Digital PR for High-Authority Links
- Ordered PR placements on Yahoo Finance & MarketWatch.
- Anchor strategy: 50% branded, 50% partial match.
Step 4: High-Authority Casino Backlinks
- Ordered 70+ DR casino backlinks for the homepage.
- Used 60% partial match, 40% exact match for category pages.
Step 5: Monitor & Index
- Backlinks took 4-6 weeks to be indexed.
- Fluctuations for a week before stabilizing.
Results After 60 Days
- Rankings: From Page 3 to Page 1 in 3 weeks.
- Traffic Growth: 600 to 12,000+ visitors/month.
- Revenue Boost: Higher sign-ups & player deposits.
If you’re in casino space, backlinks are your #1 ranking factor.
