Howie Roseman took a beer can to the dome during Philadelphia's Super Bowl LIX victory parade. Roseman shook it off, arrived at the Art Museum, and used the incident to remind us that--both literally and metaphorically--he bleeds for the city.
"I BLEED FOR THIS CITY"
—Eagles GM Howie Roseman after getting hit with a beer at the parade 😅 pic.twitter.com/iwZ34UrI6z
— SportsCenter (@SportsCenter) February 14, 2025
Merchandisers were quick to spot a killer line.
Howie Roseman I Bleed For This City Eagles Parade Shirt
source: https://t.co/VkmO6QNpBy#teeonerockin pic.twitter.com/Md7sRo6qlz
— Tee Onerockin (@TeeOnerockin) February 15, 2025
And Roseman, ever the businessman, now seems to have formed an LLC to capitalize on the iconic phrase. Josh Gerben, trademark attorney and founder of Gerben IP, spotted a filing submitted to the U.S. Patent and Trademark Office this week by "Bleeding Bird LLC" for the "I BLEED FOR THIS CITY" trademark:
A newly formed LLC called BLEEDING BIRD LLC lists Howie Roseman's manager as its contact.
On Saturday, the LLC then filed a trademark for:
"I BLEED FOR THIS CITY"
The filing claims that Howie and his team plan to develop a clothing line around the phrase.#EaglesParade pic.twitter.com/YE1BWOhhYj
— Josh Gerben (@JoshGerben) February 18, 2025
The full application, publically available here, indicates that the phrase would be applied to "athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, [and] athletic uniforms."
Those who haven't already blown through their Super Bowl merch budget might want to set aside some cash.
UPDATE: Following the publication of this article, the Eagles reached out to Gerben, indicating that any proceeds related to this trademark would go to the Eagles Charitable Foundation.
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