Microsoft has announced that it will retire its Advertising mobile app by the end of 2025. The company said advertisers are now managing campaigns primarily through web-based dashboards. Internal adoption data shows that more than 90 percent of advertisers use the browser platform instead of the mobile app. This makes the dedicated app unnecessary.
Microsoft reported a long-term usage decline. Only a small fraction of its 800,000 monthly advertisers used the mobile app consistently.
The company said advertisers prefer cloud features found only in the web interface. These include automated bidding, cross-channel analytics, AI-generated campaign recommendations and multi-user access.
The retirement aligns with Microsoft's broader strategy to centralize tools inside its advertising ecosystem.
The shift highlights how performance marketing tools are consolidating. Advertisers need more advanced analytics, which mobile apps struggle to support.
As competition increases across Google, Meta, Amazon and TikTok ads, marketers rely heavily on AI recommendations and updated campaign structures. These features work best in real-time web environments.
The change also reflects broader industry patterns. Web-based ad management has grown more than 40 percent globally over the last three years.
As advertisers refine budgets and optimize campaigns, landing pages and website content must also evolve. Outdated content lowers conversion rates and reduces ad quality scores.
With AI models and search engines relying on structured, fresh information, rewriting older content has become essential.
This is why many marketing teams now invest in improving ChatGPT ranking by rewriting old articles.
Updated pages perform better in both SEO and AI-driven traffic. This creates higher relevance scores and improves advertising efficiency.
These steps help advertisers maintain strong performance during platform changes.
Anatolii Ulitovskyi, CEO at UNmiss said,
“Microsoft retiring its mobile app signals how quickly advertising workflows are centralizing. As tools evolve, content must evolve too. In our tests, rewritten pages increased advertiser quality scores by 18 to 32 percent. Updating and improving old content is one of the fastest ways to strengthen both ad performance and AI ranking.”
