Why Are My Likes Disappearing on TikTok?

Have you noticed that your TikTok likes have suddenly vanished? Don’t worry, there are usually straightforward reasons behind this phenomenon.

Whether it's a temporary glitch or TikTok’s system removing inauthentic engagement, there are several possible explanations. Let’s learn about the reasons why your likes are disappearing on TikTok.

A Shift in the Algorithm

During the height of the pandemic, TikTok's popularity skyrocketed, leading to a massive surge in daily users. This surge may have contributed to a global outage, where many users experienced missing views and likes. In fact, over 20,000 reports of TikTok issues have been reported during this period.

TikTok's support team addressed the situation with a message on their X page:

“Hi TikTok community! We’re aware that some users are experiencing app issues - working to quickly fix things, and we’ll share updates here!”

Such glitches, often tied to app updates, may cause likes to disappear. Sometimes, the update itself triggers problems within the app, or your device might struggle to install the update, leading to compatibility issues.

If you find that your likes have disappeared, or you're facing other app-related problems, it’s a good idea to check if your TikTok app needs updating.

Another common cause of app issues is a full cache. Clearing the TikTok cache might resolve the problem. Before reaching out to TikTok Support, consider trying these additional fixes:

• Close all background applications, then restart TikTok.
• Uninstall and reinstall TikTok, but keep in mind that this will delete any drafts you have saved.
• Restart your device to refresh the system.

TikTok Might Have Removed Fake Likes

If you’re buying likes and followers on TikTok, and the platform detects that some of these are from fake accounts, it will likely remove them. TikTok actively monitors for artificial engagement, and a sudden spike in likes can alert the system to potential bot activity.

Artificially inflating your metrics is against TikTok's policies, but there are ways to avoid detection. Here are some strategies:

• When your like count stagnates, purchasing likes alongside views can help maintain a balanced engagement ratio. But make sure to buy safe TikTok likes from Social Plug or other trusted vendors. This approach ensures that your like-to-view ratio remains consistent, preventing any red flags that might arise from having disproportionately high likes compared to views.
• To maintain a natural-looking engagement pattern, avoid buying likes in precise quantities like 100, 200, or 500. Instead, randomize the numbers slightly. This randomness mimics organic user behavior, making it less likely that TikTok’s algorithm will flag your account for suspicious activity.
• Maintaining a reasonable like-to-view ratio is crucial for avoiding detection. Aim for around one like per 10 views to keep your engagement metrics looking natural. This balance ensures that your likes appear genuine and aligned with typical user interaction patterns, helping you stay under TikTok’s radar.
• After posting new content, wait a few hours before purchasing likes. This delay allows your content to gather organic views and engagement first, making the subsequent increase in likes seem more natural. A strategic delay helps blend purchased likes seamlessly with organic interactions.
• Rather than rushing to boost your engagement, it's better to gradually increase your likes over time. By acquiring a few likes every few hours, you create a natural growth pattern that appears organic, reducing the risk of detection by TikTok’s algorithms and enhancing the authenticity of your account.

Even if you don’t actively buy fake likes, fake accounts might still follow you and engage with your content without your knowledge. If TikTok identifies these accounts and removes them, you could see a sudden drop in likes.

You May Have Been Blocked by an Account

TikTok doesn’t notify users when they’ve been blocked, but you might realize it if their engagement with your posts suddenly disappears.

Blocking works both ways: when you block someone, your likes, and comments also disappear from their content.

Even though identifying who blocked you can be tricky, there is a workaround. You can search for the account using TikTok as a guest. However, if their profile is set to private, you’ll only have limited access to their information.

Your TikTok Like Service Might Have Shut Down

If you purchase likes from a service and they suddenly disappear, it’s possible that the service has shut down. Sometimes, this is known as “dropped” likes, where the numbers you purchase begin to decrease.

This is one of the risks of buying likes to boost your metrics. Here are some ways to minimize this risk:

• Choose a reputable service. Many social media growth services are fleeting, and some may disappear and rebrand under new names. Look for a service that has been around for several years.
• Opt for a service that offers a free-refill guarantee, meaning they will replace any dropped numbers from your purchase. Also, make sure they have a reasonable refund policy.
• Read customer reviews on trusted review sites like TrustPilot to gauge the reliability of the service.
• Select a vendor that offers gradual delivery, especially for larger purchases.
• Whenever possible, use a service that allows you to specify random numbers of likes, followers, or views when making a purchase.

Final Thoughts

Unless there’s another global TikTok outage, your likes should remain intact as long as they come from real, genuinely interested users. Attracting the right audience and generating meaningful interactions is key to maintaining and growing your engagement on TikTok.

When you focus on building a community of authentic followers, you don’t have to worry about disappearing likes. A loyal fan base will naturally provide consistent and quality engagement.

To cultivate a genuinely engaged audience, consider using High Social’s advanced AI solution, which helps you connect with viewers who are most likely to engage with your content. Start growing your TikTok presence today!