In the digital marketing era, online visibility and brand awareness play an important role. You have to build links by using different marketing strategies. That's why White and Black hat SEO has been in debate for a long time. So, let’s delve into details in this comprehensive guide.
What is White Hat SEO?
White Hat SEO is the right practice that follows the search engine rules and logically concentrates on creating good, relevant, and quality material that will help a user experience the site. What is more, White Hat's link-building techniques emphasize obtaining quality links in organic ways by creating relevant content that appeals to other websites.
The proceeding strictly follows Google's Webmaster Guidelines to ensure that the website meets the high standards of integrity to provide unmatched content.
This improves the web page's indexing ability by making it easier for search engines, like Google, to find related information, thus increasing the web's relevance and rank.
White Hat SEO Link-Building Techniques
Below are the techniques of link building that
Houston digital marketing agency uses.
The Skyscraper Technique
The high-rise content technique is a highly effective white hat link-building strategy. It is a strategy built in 2015, and as time goes on, it seems like SEO has become closer to it. Brian Dean, a specialist in the SEO field, invented the procedure. He is quite a famous personality among his colleagues.
The method of content production is the art of copying the popularity of existing content on the web and creating something bigger and even better in quality. The process of backlink duplication is also essential, as creating content of higher quality offers more opportunities to link to the original content.
Here’s how this works in three steps:
- Create content that can create lots of backlinks.
- Create even better content
- Send emails or messages to those who give links to the first source.
Broken Link Building
In the case above, a bad link-building technique is when one swaps an existing link for an unusable one (broken link) with another effective one. It is important for link building as one of the most popular white hat SEO techniques, and it is no less significant. Accordingly, we can break it down into three steps:
- Seek out broken pages and analyze their backlinks.
- Create a replacement page
- .Connect with the linking bloggers to establish a relationship
Stolen Images
Stolen image is an additional one of the top-rated white hat SEO measures for the old companies that have their content in the market.
Instead of creating one's own content, recycling the content that has already been developed is more efficient, saving time. High-quality content typically demands you craft your own content, which you can picture readily- so we have that covered. Time-constrained is one of a content writer’s biggest strains, and most are not professional graphic designers. Consequently, they add images from other sources to their articles or blog posts. Which is totally fine. Yet, as standard procedure, you will be expected to indicate your sources.
Black Hat SEO
Black hat SEO has never been and always will be ineffective and unproductive; however, this approach does not provide quality content for readers. It is the gentle opposite of white hat SEO, so to speak because it directly violates the Google Search engine guidelines for the sake of tricking that engine.
The primary goal is to ensure the site would be promoted to the first positions of the SERPs regardless of the methods applied. Let's take the case of virus developers, hackers, and anyone who would dare to bad-mouth the norms and ethics as the most common defenders of black hat SEO.
Black Hat SEO Link Building Techniques
Buying/ Selling Links
The process by which a blogger gets paid includes a backlink. Link schemes like buying or selling backlinks are also not favorably looked upon by Google. In simple words, this translates to either receiving a Google penalty, which can bring down your rankings and lose you a huge chunk of organic traffic, or receiving economic sanctions from Google, which can greatly affect your SERP rankings.
Exchanging Backlinks
Such link schemes as reciprocal links are also among ways of participating in a linking racket. We can mention practices ranging from ” link to me, and I’ll link to you” to partner pages created for the sake of cross-linking only. It can be called differently: "link exchange," "reciprocal linking," and "2-way linking".
In the early 90s, it was a link-building strategy that was widely applied and quite effective. However, Google has warned about how unnatural links worsen user experience and go against the Webmaster Guidelines.
Blog Commenting (Spamming)
As link exchanges are another tactic of the past, blog commenting was also a popular old method. Surprisingly, despite the announcement that Google is not using this keyword-stuffing method, some SEO “experts” still use it.
Some claim it to be a "black hat tactic," but it also has the benefit of blog commenting. Even though a Link posted in a blog comment is nofollow, as such a comment has no PageRank link, it can drive traffic to your blog. If the comment is spot-on and relevant to other users, and your link provides information that adds value to their lives, you will surely get some traffic from that link.
By Chris Bates
