When it comes to modern digital marketing, Search Engine Optimisation (SEO) is paramount to driving organic traffic to your website. As you turn to a reputable
seo agency for a boost in your site’s online visibility, it's important to consider some steps that form the backbone of the SEO process, namely, Technical SEO.
Technical SEO refers to the process of enhancing your website's technical aspects to improve its rank in search engine results. Unlike other SEO strategies that focus on content, technical SEO is primarily concerned with optimising your site’s infrastructure. Here are some top tips you should consider to ensure your website is technically SEO-friendly:
Mobile Friendly Website
In a world where mobile-usage outperforms desktop, it's essential your website is optimised for mobile. Google's Mobile-First Index now crawls mobile versions of websites before desktop versions, so a mobile-friendly site can significantly improve your SEO. This incorporates the site's design, page load speed, pop-ups, and more.
Speed Up Your Site
Page load speed is a significant factor considered by search engines in determining website rankings. In our fast-paced world, website visitors lack the patience for slow-loading pages. Consider adopting methods such as caching-refresh, reducing HTTP requests, compressing images, and enabling compression to improve your website's speed.
Implement SSL Security
Secure Socket Layer (SSL) creates a secure connection between a web server and a browser. This secure connection not only shields your website from attackers but also improves your SEO rankings. Websites without SSL encryption are often labeled as 'not secure' by Google, deterring potential visitors.
Optimise XML Sitemap
An XML sitemap lists all URLs for a website available to index and allows search engines to crawl the site more intelligently. It provides search engines with relevant information about the structure of your website. Ensure you have a well-structured, updated XML sitemap and submit it in your Google Search Console account.
Clear and Concise URLs
Keep your URLs as clear and concise as possible. URLs that include random numbers and letters are confusing for visitors and don't rank well on search engines. Instead, utilise SEO-friendly URLs that include keywords and are easily readable for a better user experience and improved SEO performance.
Optimise Your Robots.txt File
A robots.txt file tells search engine crawlers which pages on your site they can or can't request. Used correctly, this file can greatly improve your website's SEO by directing search engines' focus to the important sections of your website.
While these technical SEO tips can significantly help improve your website's visibility and ranking, remember that technical SEO is an ongoing process. As technology changes, so do search engine algorithms. Staying up-to-date with these changes and adjusting your website accordingly is crucial to maintaining and improving your SEO rankings.
With the right strategies in place, you can ensure your website is well-optimized for search engines, resulting in higher organic traffic, improved user experience, and ultimately, higher conversion rates.
