You can boost your sales and visibility when you utilize Google to advertise your Amazon products. Your ads will reach more people, and customers who are in the market for items like yours will flock to you. We’ll discuss a few easy instructions in this article to get you started on marketing your Amazon products on Google.
1. Optimize Your Amazon Product Listings
You will need to optimize your Amazon product listings (i.e., alter the names, descriptions and images of the product) first before advertising them on Google. Here is how it can be done:
- Use Relevant Keywords
The words or phrases that customers put into search engines like Google to find a product are called keywords. For your product, it is important that the title and description contain relevant keywords. Keywords such as "organic castor oil," "cold-pressed castor oil," or "castor oil for hair growth" are frequently used by people searching for castor oil for hair products. If you’re selling a castor oil product, make sure your listing includes relevant keywords.
- Write Clear Descriptions
Keep your product description short and to the point. List out the main features and benefits of the product – size, colour, material, etc. Let potential buyers know what makes your product different from others.
- Use High-Quality Images
High-quality photos are a must to attract customers. Use clean, well-lit photos that show your product from multiple angles. The photos should clearly represent the item you’re selling and be of professional quality.
2. Use Google Ads
You can create ads for your Amazon products using Google AdWords that will display on Google search results pages. Here’s how to get started with Google Ads:
- Create a Google Ads Account
You will have to sign up for an account with Google AdWords if you don’t already have one. Simply go to the Google AdWords site and sign up for an account. From there you will be walked through signing up for an account and putting in your billing information.
- Choose the Right Keywords
Choose keywords for your advertising campaign that are directly relevant to your product. Think about what words or phrases a potential customer might put into a search engine to find your product and be as realistic as possible. This website allows you to search for suitable and frequently used keywords.
- Write Compelling Ad Copy
Write interesting, compelling but concise ad copy. Highlight the most important features and benefits of your product. Choose keywords that will motivate people to act - 'buy,' 'shop,' 'order' etc. Example: Check out our eco-friendly stainless steel water bottles.tough, reusable and stylish. Order yours now!
- Set Your Budget
Set a budget for your ads. You can put a cap on the amount of money to be spent per day using Google Ads. You are also free to modify it anytime you want. After seeing some results, you may decide to increase the budget.
- Monitor and Adjust Your Campaign
Monitor how well those advertisements do once they are live. Use Google AdWords’ dashboard and track clicks, impressions as well as conversions. Re-evaluate your ads spend, ad text as well as keywords based on what you gather before capitalising them further.
3. Use Google Shopping Ads
Another Google advertising tool that you can use to advertise your Amazon products on Google is Google Shopping Ads. These are ads that show product images, prices and the name of the seller directly on the search result page. Here is how you can get started with Google Shopping Ads.
- Set Up a Google Merchant Center Account
The first thing that you will need to do is create an account with Google Merchant Center. You can sign up by visiting their website and then click on ‘Get Started.’ After that just follow the prompts in order to verify your website and also upload your product data.
- Create a Product Feed
A file that contains information about your products, like product identifiers, titles, descriptions, cost, and image links. Create a product data feed and upload it to your Google Merchant Center account. Keep the product data up-to-date and ensure that it accurately reflects the information displayed on your website.
- Link Your Merchant Center and Google Ads Accounts
Link your Google Ads account with your Google Merchant Center. This will allow you to manage Shopping ads using your Google Ads dashboard, as well as create a new Shopping campaign.
- Create a Shopping Campaign
Create a new Shopping campaign in your Google Ads account. Choose any product or products you would like to advertise and set a budget. Be sure to use enticing creative that includes relevant keywords to attract potential buyers.
- Monitor and Optimize Your Campaign
Monitor the performance of your shopping ads and make changes if needed. In your Google AdWords dashboard, you will be able to view the number of clicks, impressions, and conversions. If you want better results, consider modifying your budget, ad copy, or keywords based on this performance data.
4. Utilize SEO (Search Engine Optimization)
To rank higher on Google, you need to optimize product listings and your website for SEO (Search Engine Optimization). Using the right SEO tips, you can promote Amazon products on Google. Let’s get started:
- Use Relevant Keywords
Remember we discussed how vital relevant keywords are? Well, let’s check out some potential keywords for your products. Find out which ones are good and also in high demand.
- Optimize Your Product Titles and Descriptions
Check the SEO optimization of product descriptions and titles. Avoid over stuffing the keywords and keep it simple with important terms.
- Build High-Quality Backlinks
Backlinks are just links to your website or product listing that other websites make. Good backlinks can help with the Google search engine ranking of your product and SEO. Reach out to bloggers, influencers, and other websites who also sell products in your niche to get backlinks.
- Use Social Media
On Facebook, Twitter, Instagram and more platforms promote your product. Be sure to put links on your social media pages to your product listings and encourage others to do the same. When utilized correctly social media can create a ton of traffic.
5. Leverage Content Marketing
In order to attract prospects, convert them to customers and then turn those customers to repeat buyers, content marketers have to create and share valuable free content. Here’s how you can market your Amazon products on Google using content marketing.
- Start a Blog
Start a blog in the niche of your product and consistently publish helpful, informative, and entertaining blog posts that deliver real value to your readers. Every now-and-then you can link out to your Amazon products.
- Create How-To Guides and Tutorials
Write tutorials and how-to articles related to the products you are promoting. For example, if you are promoting a stainless steel water bottle, write a how-to article on maintaining and cleaning stainless steel water bottles. In each of your tutorials or guides, be sure to include links to the appropriate product page or product pages.
- Use Videos
Make videos that show your products in use. Add a brief statement of what the product does, how to use it and when it is used best. Then upload that video to YouTube and using either YouTube annotations or the video description section include a link to your Amazon product.
Conclusion
Marketing your Amazon products on Google can be done several ways. You can optimize your product listings better, you could run paid ads such as Google Ads or Shopping Ads (used to be called Product Listing Ads), you could market your brand or website via content marketing thus getting more visibility, you could improve the search engine rating of your website etc.
