At the core of any and all businesses is a relationship between two human beings. Barter, trade, and transaction all come down to the negotiated relationship between two (or more) people in pursuit of mutually beneficial ends. Even to the most cynical perspective, there is power and potential in any relationship, especially if those relationships are built on trust and proven by experience.
It is on this foundational truth that
Nélo Life was founded. As a relationship marketing company and a growing movement, Nélo Life is dedicated to excellence in every aspect of life and offers a range of services based on the creation of a vibrant, robust community. The vision? To leverage the power of relationships and shared experiences to uplift and transform lives and communities around the world.
Services and Benefits
Nélo Life revolves around the ethos of, “Nurturing Excellence, Living Optimally,” and provides comprehensive services that cater to lifestyle enhancement, unique travel adventures, and financial well-being. More than a lifestyle membership company, Nélo Life is a platform for business minded people worldwide to transform their lives via a range of experiences, adventures, and trading solutions.
Nélo Life believes that living optimally requires access to unique perspectives, communities, and experiences in order to broaden your individual horizons. Part of the Nélo Life experience is getting access to curated lifestyle experiences, products, and travel adventures catered to the needs and desires of the members. These experiences and perks include, but are not limited to:
- Unique catered events
- Global travel trips
- Discounts on partnered products
- Exclusive hotel deals
Beyond the services provided by the company platform itself, Nélo Life is a movement designed to bring people together and form relationships that uplift the entire community. Co-founder Eric Allen describes the movement as, “An opportunity to unify and transform humanity through the power of our community.”
Guiding Values and Philosophy
Nélo Life, its founders, and its community are not ignorant of the world’s tendency toward the cynical, especially in regards to other relationship marketing businesses and movements with some aesthetic similarities to Nélo Life itself. Like many of its members, Nélo Life’s founders and team know what it’s like to be let down by employers, media and political entities, and organizations that seemed trustworthy, and they’re determined to never repeat the experience.
Nélo Life has three, non-negotiable core values that every member of the team is passionate about upholding: Trust, Transparency, and Transformation. Of the three, Trust is the most important. Co-Founder Eric Allen says, “Trust is a life-long process; it can take decades to build and solidify, but only one poor decision to ruin forever.”
To build and maintain that trust, Nélo Life is dedicated to Transparency. Genuine accountability is hard to find in the modern business environment, and Nélo Life strives to set a new, high standard of accountability for the rest of the industry to follow. Through radical transparency, as detailed on their website, the company aims to provide all the necessary information needed for members, affiliates, and other interested parties to be doubt-free in their interactions. Additionally, with clear lines of communication in place, Nélo Life has built the infrastructure needed for their community to hold them accountable for any mistakes.
“We have found that most humans are forgiving when honest mistakes are made, as long as accountability and forgiveness are genuine in transparent fashion,” Eric Allen says. “By taking ownership of any shortcomings, and working quickly to learn and improve from them, we are confident that we can and will co-create something that can leave a positive social impact across the world.”
Nélo Life’s final core value, Transformation, is the culmination and ideal of its mission statement. It’s the goal of the organization both as a collection of individuals, and for the broader world in which they live. The goal is to leave a lasting impact and legacy on the world and on each individual member that transforms the world into a place of connection, unity, and empowerment.
Eric Allen says, “At the end of the day, as humans, we all share many of the same wants, needs, hopes, and desires; by unifying and uplifting humanity—instead of creating further divide and deflating people—we are confident we truly can positively impact the world!”
Philanthropy and Community Outreach
Nélo Life encourages its affiliates and members to get actively involved with community initiatives and charities but locally and globally. For affiliates, this philanthropic encouragement becomes a mandate, with a minimum of $20 asked to be donated to a church, charity, or NGO favored by the individual to offset their enrollment fee. From the start of the Nélo Life journey, positive societal impact is encouraged and normalized.
For Nélo Life members taking advantage of the unique travel opportunities offered by the company, that community outreach is baked into the adventure. Every single LIFEtrip comes with an activity or period of time designed to give back to the community in partnership with a local organization. The idea is to not only improve the lives of members by giving them opportunities normally beyond them, but to also leave visited communities better than when the members arrived.
For Nélo Life’s team and members, the vision of a better world is powerful. While Nélo Life affiliates celebrate their peers meeting their financial goals, the acquisition of material possessions is not the primary goal. Last impact and a positive legacy are the driving force of Nélo Life and its members.
A New Standard For Relationship Marketing Businesses
With the goal of becoming a global force for good, guided by leadership that knows what it feels like to be let down, and with structures in place to build trust and accountability, Nélo Life is positioning itself to be a company and movement worthy of trust.
Eric Allen says, “We feel honored and blessed that so many high-achieving entrepreneurs, influencers, thought leaders, and overall amazing humans are joining us in our global force for good.”
After a staggeringly successful initial membership drive,
Nélo Life is preparing for the full, official launch of its brand, which will take place on October 17, 2024.
By Chris Bates
