Did you know lanyards have become ubiquitous, appearing in practically every social circle? They are a terrific promotional tool, and many employees and customers wear them. Besides, lanyards have multiple uses, such as carrying identification cards, but they also offer a great opportunity to express yourself—whether to passers-by or even to those you bring it home with—through personalization.
Here, we have included tips for designing your business lanyards so you can make the most of the promotional opportunities they offer.
1. Pick Influential Colors.
Lanyard straps can be about any color, so pick carefully. Using your brand's primary color is one option, but you may also use other strategies to pick out shades.
You may use conference badges and lanyards of different colors to make it easier to tell people apart. At events, lanyards can identify VIPs, paying attendees, or those with special claim privileges, but they can also be used for staff lanyards to indicate which departments someone works for. Visitors who see the other lanyards may be enticed to upgrade, which can help promote your options.
You should also consider the psychological effects of various colors and how they complement your work. Consider whether you're more at ease with earthy tones like brown or green, fiery red, or tranquil, creative blue. A color choice says a lot about your company. Therefore, it's essential to seriously consider its meaning rather than only going with what looks nice.
2. Visualize
After deciding on the lanyard's backdrop, the next step is to consider what else you can attach to it; the amount of room you have to work with will determine this. There isn't a ton of wiggle room because most lanyards are half an inch to an inch wide, but they can be any size.
Therefore, to ensure that your lanyard is both visually appealing and legible, you need to exercise extreme caution when choosing what to attach to it. Consider the lanyard's length to determine the number of repetitions of your pattern or whether you prefer a continuous design.
Due to the limited space available, it is often recommended to keep things simple when using a lanyard. You risk losing sight of it and its impact if you cram too much into such a tiny space. A simple, uncluttered style will work nicely here while maintaining an air of modern professionalism.
3. Typeface sensitivity
Another crucial consideration is the legibility of the typeface you pick for the lanyard. While a script-like design may be aesthetically pleasing, it can be challenging to understand at times, potentially leading to miscommunication over your message, company name, or website URL.
Overcomplicating things is a common consequence of getting carried away when making a design for the first time. Keep in mind that fewer is more when it comes to typefaces; sticking to one or two will make your work more readable and polished. If your logo already uses a certain typeface and you'd like to add a strapline, use that same font or choose one that stands out from the rest.
4. Consider Target Demographic
Image source - https://www.pexels.com/photo/people-in-red-shirts-wearing-volunteer-lanyards-6565760/
When you design your lanyard, consider the person whose neck it will be dangling from. By considering the event's tone and purpose, such as a festival or a corporate business event, you can create a lanyard design that both the wearer and the event can be proud of.
Before you design a lanyard, you should examine its function. Is it going to serve a promotional purpose, help you raise money, or have some other intended use? Once you know its purpose, you may work the lanyard into your design.
5. Personalize
There are a lot of inventive ways to personalize your lanyard, despite the fact that the majority of lanyards have a colored background that is inscribed with the name of the firm and the website address.
Depending on its purpose, consider including a creative phrase or a question that provokes thinking on your lanyard to make it more of a conversation starter. Moreover, you must ensure it stays in people's homes and offices for a longer period of time than it would have otherwise traveled. This will allow the receiver to pay heed to what he has in sight. Remember, a little bit of personalization can leave a psychological impact.
6. Determine What’s Included
Despite the fact that the majority of lanyards are intended to hold badges, it is not necessary for yours to do so. Anything that might be useful for the event that you are attending, such as a whistle, a USB drive, a torch, or even a bottle of hand sanitizer, could be included. There are an infinite number of possibilities.
Image source - https://www.pexels.com/photo/close-up-of-holding-a-pexels-lanyard-10302323/
Although it appears to be straightforward, the design of a lanyard involves a significant amount of planning. In the event that it is carried out in the appropriate manner, this has the potential to completely transform your advertising strategy.
In the end!
Personal lanyards are a great promotional tool that will help get your brand out there and will also be an investment in the future of your company. An encouraging work atmosphere and a good impression on potential customers or partners can be achieved with high-quality personalized lanyards that promote teamwork and pride among your staff. Bolster your organization's progress with eye-catching monogrammed lanyards—an investment you won't regret.
By Chris Bates
