Freshpet has become well-known throughout the pet food space as a company with a wide selection of options fit for dogs of all sizes, ages, and nutritional needs. To this point, Freshpet recognizes that understanding the consumer behaviors is a fundamental step towards expanding options that fully address ever-changing trends in the space.
Perhaps one of the most useful tools for revealing trends in pet parent consumer behavior comes in the form of reviews. Freshpet dog food reviews offer great insights into the minds of pet parents as they look to explore products to find the best fit for their furry friends.
Here, Freshpet examines how reviews reflect preferences of pet parents as well as what specific trends these insights point to in Q1 of 2022.
How Do Reviews Reflect Preferences?
Many pet parents are surprised to learn that dog food reviews are used to tell more than just the reception of the product among the pet food community. In fact, reviews play a vital role in helping brands find ways to improve their products by identifying the diverse needs of their customers.
Freshpet dog food reviews, for example, commonly speak to how pet parents are looking for higher-quality, more sustainable options for their furry friends. Pet parents are also frequently in search of products that can address the health needs of their dogs as they grow and age. By paying close attention to thoughtful reviews as pet parents test their offerings, brands get a clear picture of how they can create diverse product lines over time.
What Do Freshpet Dog Food Reviews Reveal About Current Trends?
When people leave reviews, one of the primary purposes is to give their honest opinion about a product. Naturally, these reviews also serve to point companies towards trends in consumer behavior and trends that are currently impacting the industry.
While there are a variety of trends in the dog food space that brands should be privy of in order to provide customers and their pets with the best products possible, there are a few that are clearly dominating the industry in 2022.
A Focus on Sustainability
For years, sustainability has been a noticeable trend among pet parents. Pet parents are not only looking to reduce waste on their end, but there is also a clear interest in supporting brands that are known to make efforts towards sustainable practices.
Some factors that pet parents are interested in include brands’ commitments to using eco-friendly materials, practices that include reusing and donating products and ingredients, dedication to working with green partners, and sustained efforts to reduce waste in corporate offices and production plants.
Pet parents are animal lovers after all, and it has become clear that they are most interested in supporting brands that try to keep our planet clean for the many creatures that inhabit it.
A Wholistic Approach to Nutrition
Nutrition is an important subject for most pet parents. In the past, pet parents have wanted to provide their pets with the best products possible given factors such as budget and product availability. Now, one of the most important purchasing factors is overall nutrition.
There are many elements of nutrition that consumers are focusing on as they try to make better choices for their pets’ health. For example, there has been an overwhelming interest in simpler products that include less additives and flavorings in favor of higher quality ingredients.
There is also a growing interest in finding products that best match the diverse needs of pets. Freshpet dog food reviews show that pet parents are growing more conscious of how their dogs’ diets impact their overall well-being and happiness. This has helped fuel products that account for issues such as sensitive skin, sensitive stomachs, intolerances, and potential health conditions.
An Interest in Alternative Protein Sources
Many of us are aware that people have had a growing interest in plant-based proteins for quite some time, but some are surprised to learn that we also seeing an influx of pet parents who are interested in alternative protein sources for their pets as well.
A survey provided by consumer market research provider, Packaged Facts, found that 54% of participants in their August/September 2021 survey tried feeding plant-based proteins to their pets. Pet parents have gained a heightened interest in plant-based products as a healthy option within the pet food space.
Research revealed that these diets were possible if companies could properly account for the nutritional needs of pets- and collaborations between brands and veterinarians/ pet dieticians quickly showed that plant-based products could be formulated to have nutritional values to keep pets happy and healthy.
With more products featuring alternative protein sources entering the fray, it is expected that more pet parents may consider these offerings suitable for their pets. This is especially true for those with pets who have intolerances towards certain proteins, and reviews reveal how these products can be even further improved to fit these needs.
Looking to the Future
Recognizing the common link between well formulated reviews and trends in consumer behavior is crucial for any brand that wants to continuously improve their product lines and provide the best foods possible for pets. It is important not to discredit forward thinking opinions in the pet food space as they play an instrumental role in determining trends that will impact the industry for years to come.
As we look at Freshpet dog food reviews and the many insightful opinions reflected by reviews of other brands, it is apparent that the future of pet parent consumer trends will be marked by a continued commitment to pets’ overall health and wellness. Companies that best address these preferences will stand out as leaders best fit to match the rapidly evolving demands of pet parents moving forward.
